The Miller Group Thinks You Should Have a Facebook Page

Why? Same reason you should have a web page. Same reason your name and phone number should be in the Yellow Pages.

Presence. A Facebook business page extends your business presence on the internet.

Facebook isn’t as intimidating or as complicated as other web applications. It’s user-friendly in whatever language you speak, rather than the jargon of the computer industry. The user interface is probably the primary reason Facebook is such a social networking juggernaut and why it continues to grow, especially among the 35-55 age group—the demographic that has money to spend. Here are seven quick reasons to jump on the bandwagon:

Your Facebook Business Page Appears in Google Search

If you update your Facebook account frequently, Google’s Search Engine Optimization will rank your page higher and drive more traffic to your website. Here’s a chance to promote your product or service, free of charge, and engage in two-way communication with your customers.

Viral Marketing (formerly known as Word of Mouth)

When you post interesting updates, news, events, photos, products on your Facebook page, it shows up in your fans' newsfeeds. Your fans will have the opportunity to "like" a post. When they do, this will appear in their friends’ news feeds, and their friends will see the link to your post.

Facebook May Be More Effective Than Your Website

Most Facebook users are on the site at least once a day. With a Facebook presence, you’ll keep your business on the tip of your customers’ tongue and have an interactive online presence 24 hours a day, seven days a week. Plus, you can link to your Facebook page from your “formal” website.

Facebook is Popular With All Age Groups

If they’re not your customer today, they might be your customer tomorrow. Facebook appeals to all users, not just the under-25 crowd.

Your Fans Can “Check In”

If you have a physical business where customers can walk through your front door, Facebook allows people to “check in” through “Places” on their smart phone. Their Facebook friends will see that they’ve visited your business. They can upload a photo on the spot showing your latest product, newest display, or just your ugly mug.

Facebook is Easy

It has easy-to-manage photo albums. You can “tag” (identify) individual people in the photographs. After a gentle learning curve, you can manage the page by yourself. And you can offset the load by sharing the management of the page with someone else. And you might need to—Facebook is one of those endeavors where you look up and you’ve been doing it for three hours!

Gigantic Statistics

Over 800 million users. The average user has over 130 friends. More than 250 million photos uploaded to Facebook each day. More than 7 million websites and apps are integrated with Facebook.

Want to read more?

32 Ways to Use Facebook for Business by Meryl K. Evans.

How to Use Facebook for Business and Marketing by Tamar Weinberg